Meet the Team
Matt Fei
CEO/FounderMatt began his career on the global stage, managing institutional investment portfolios at ING Bank in Paris. Drawn by the disruptive pull of Amazon, he pivoted from finance to tech—earning his MBA at Carnegie Mellon’s Tepper School of Business to chart a course into innovation. Post-graduation, Matt joined Amazon, using AI to tackle complex business challenges. He later brought that expertise to Apple, contributing to Siri at the dawn of the large language model era. After a decade at the forefront of big tech, Matt founded Fei Business Advisory to help organizations harness the strategies and technologies that power giants like Amazon and Apple.
Muni Sodhi
PartnerMuni has a proven track record at leading product management teams at top-tier companies such as Apple, Amazon, and Merrill Lynch. His extensive experience in product management, e-commerce, and analytics enables Fei Business Advisory to engage various project with confidence. Muni’s expertise in managing complex product portfolios and collaborating with cross-functional teams makes him a valuable asset for any engagement and organization seeking to enhance its product strategy and execution.